It’s a Numbers Game for the Mid-Market, and the Numbers Say Tech is Winning

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Technology is becoming the great equalizer for mid-market companies. See what they say about the push for tech, according to a recent Deloitte survey.

Earlier this week, we reported on the findings of a Deloitte report, “Technology in the mid-market: Perspectives and priorities.” The report tracked the change in attitudes towards technology among mid-size companies and their willingness to increase spend in that area. There were some significant results to share:

  • When asked to describe the role of executive leadership in the organization regarding emerging and next-generation technologies, which included cloud, mobile, and social, 69% indicated that their executives were either leading the initiatives or were actively engaged. Less than 2% identified their executives as obstructionist.
  • The biggest IT challenge, as identified by respondents was getting the budget to implement the technology, by 25.2%. But a close second was keeping up with new technology, which garnered a 24.2% response rate.
  • When asked to name all of the tech-related trends that would produce the greatest organizational productivity, three were extremely close: Mobility – 42.6%; Analytics – 40.8%; and Cloud – 39.0%.

Up in the cloud

  • The report asked respondents to describe their organization’s current use of cloud computing resources. A full 72.2% said their organizations were either experimenting or had already had successful deployments. In 2013, that number was 55.8%
  • When it comes to which functions are most closely aligned with cloud solutions, the report finds that financials and accounting are the largest group identified as “already cloud-based” at 30.7%.

Advocating analytics

  • In a simple Yes/No/Don’t know response to the question of whether their company was using business analytics, Yes – 65.2%; No – 22.4%; Don’t know – 12.4%
  • Yet, when they were asked to describe the quality of data within their organization, only 12% indicated that their data was ready for broad analytics use. A whopping 81% felt their data either needed structure, cleansing, or was too fragmented.

Mobile matters

  • According to respondents, social business and mobile have real potential to disrupt parts of their business. 58.4% took a positive view of this, indicating that it could be transformative or would give them a competitive advantage. 25% felt that there would be no impact at all.
  • The real value of social/mobile platforms for customer interactions was real-time communication at 38.6%. That significantly beats out the second-rated response at 18.6% for automation in customer response/relations processes.

For more fascinating stats and the methodology used, please download the full Deloitte report here.

Kate Freer

About Kate Freer

Kate Freer is Vice President of Marketing for AmeriQuest Business Services. In this role, Kate is responsible for AmeriQuest’s marketing and communications activities, including image and market development, corporate communications, media relations, brand management, advertising, and market research and analysis. She leads go-to-market strategy for AmeriQuest and its subsidiary companies.Prior to her current role, Ms. Freer served as Director of Marketing of AmeriQuest. She joined the company in 2004 as Marketing Manager, was promoted to Director in 2007, and subsequently promoted to Vice President of Marketing in 2012.Before joining AmeriQuest, Ms. Freer held various marketing, communications, and advertising roles in the publishing industry for Information Today, Inc. and the Courier-Post, a Gannett company.Ms. Freer holds a Bachelor of Science degree from Stockton University.

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